The aviation link between Europe and the African continent is far more than a routine commercial network; it is a historical lifeline that has shaped geopolitical and economic relationships for over a century. For anyone boarding a modern Brussels Airlines flight bound for Central Africa or sub-Saharan Africa in general, this connection instantly transforms from an abstract corporate operation into a deeply personal experience of hospitality. Stepping off my recent flight from Brussels to Bujumbura, the overwhelming takeaway was clear: the service was comfortably among the finest, if not the very best, ever experienced on a journey to the continent. This world-class onboard environment is not an accident. Rather, it is the modern reflection of a century-long institutional legacy and a testament to the airline's vital structural role in African trade, logistics, and community connectivity.
The deep-rooted history of this connection spans more than one hundred years, inherited from the legacy of Belgium’s former national carrier, Sabena. On February 12, 1925, three Belgian aviators completed the first historic flight from Brussels to LĂ©opoldville (now Kinshasa), an arduous 51-day trek across the Sahara. By 1935, Sabena had launched regular commercial passenger services, establishing a permanent aerial bridge to Central Africa. Following Sabena's closure in 2002, SN Brussels Airlines was formed to preserve these vital routes, later becoming the Brussels Airlines known today. Now a key pillar of the Lufthansa Group, the carrier draws upon nearly a century of specialised operational knowledge via its dedicated African Competence Centre.
This century of experience directly translates into the passenger cabin, distinguishing Brussels Airlines from peers who often treat African routes as secondary priorities. On the flight to Bujumbura, this dedication manifests in a meticulous attention to detail and genuine warmth. The onboard dining experience immediately stands out as a highlight, featuring thoughtfully curated meals that rival premium restaurant standards, complete with authentic Belgian touches that elevate the entire journey. This culinary excellence is perfectly complemented by the interactions with the cabin crew, whose professionalism is defined by an authentic, unhurried attentiveness. Rather than delivering mechanical service, the crew frequently navigate multiple languages and cultural nuances with ease, anticipating passenger needs with a level of care that transforms a long-haul journey over the Sahara into a welcoming and profoundly respectful experience.
Beyond exceptional hospitality, the airline delivers profound economic impacts by serving "niche markets" that are frequently underserved by other major European legacy carriers—such as Bujumbura (Burundi), Freetown (Sierra Leone), and Monrovia (Liberia). By maintaining consistent schedules, Brussels Airlines provides an indispensable link for Visiting Friends and Relatives (VFR) traffic. This supports diaspora communities, facilitating the seamless flow of human capital, skills, and financial remittances back to home countries, which forms a cornerstone of local macroeconomic stability.
Furthermore, Brussels Airlines acts as a critical engine for trade and logistics through its robust cargo operations. Utilising the bellyhold capacity of its widebody Airbus A330 fleet, the airline moves millions of kilograms of freight annually. Southbound flights deliver high-value European manufactured goods and life-saving pharmaceuticals, pulling directly from Brussels Airport’s status as a leading global pharmaceutical hub to reinforce local healthcare networks. Conversely, northbound flights transport fresh agricultural produce, flowers, and fish from African markets to European consumers, injecting vital foreign exchange into local economies and supporting thousands of agricultural jobs.
The true value of this service extends past pure economic metrics into the realm of humanitarian resilience. The airline's operational commitment was profoundly demonstrated during the 2014 West African Ebola outbreak. While almost all other international carriers suspended operations to Sierra Leone, Guinea, and Liberia out of risk aversion, Brussels Airlines continued its regular flights. This decision provided a literal lifeline, allowing the United Nations, the World Health Organisation, and global aid workers to fly in essential medical personnel and emergency supplies.
Ultimately, Brussels Airlines represents far more than standard commercial aviation; it is a historical institution and an economic prerequisite for regional development. The world-class service experienced on the flight to Bujumbura is simply the modern, human face of a century-old commitment. By bridging isolated markets, facilitating high-stakes pharmaceutical and agricultural trade, and treating its passengers with unmatched hospitality, the airline serves as a vital, irreplaceable custodian of Euro-African relations.
This was the best Premium Economy experience flying to Africa I have ever had. It was far better even than the one Business Class experience on Air France that I have been privileged to enjoy. I did not feel that I was taken for granted as I did flying Ethiopian, Kenya Airways, and especially Egypt Air. I did not feel like just a number as with Turkish Airlines.
This is not an advertisement. These are personal reflections, accolades that Brussels Airlines truly deserves. In my humble opinion they are the best airline flying direct between Europe and Sub-Saharan Africa at the present time.





